Talking about hair, there’s a moment remain vivid in almost every young Vietnamese women’s memory:
the joy of getting different hairdos
Wearing a new hairstyle everyday made by our moms, dads or teachers was pure excitement and genuine happiness.
As we growing up, stereotypes of hair are holding women back from experimenting different hairstyles.
The excitement we had when we were kids have turned into disappointment and tension
Dove celebrates and encourages women to keep the excitement in
exploring different identities through hair as we were kids
exploring different identities through hair as we were kids
LOVE YOUR HAIR LIKE A CHILD
20/10 này, cùng Dove tự do #YeuTocNhuNgayBe
We invite audiences to recreate the hairstyle in their childhood pic, leveraging existing Tiktok effect and using Dove’s audio with the song.
- The end -
Credit
Client: Dove | Agency: Ogilvy Vietnam
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CREATIVE TEAM
ACD: Huy Vu
Art Director: Quan Vo
Senior Copywriter: Vy Le
Junior Copywriter: Chau Bui
Junior Copywriter: Chau Bui
Design Trainee: Doanh Nguyen
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Client Solution Team: Nayna, Thảo, Trang
Producer: Nghĩa, Ngân
Strategy: Linh, Hương
✣ THANK YOU FOR VIEWING ✣
